Hull FC Director Sian Jones Discusses Membership Growth, Matchday Success, and Club Expansion
In an exclusive interview with Hull Live's Dan Tomlinson, Hull FC Director of Operations Sian Jones offers an insightful look into the club's recent achievements and future goals. Jones, who has recently joined Hull FC after a long stint at Leeds, is overseeing a range of operational areas, from commercial revenue and communications to ticketing, memberships, and hospitality.
Membership and Commercial Success
Jones is thrilled with the club's membership growth, highlighting that Hull FC has nearly 9,500 members, the highest since the 2020 season. This commitment from fans is particularly rewarding during challenging times. The club's commercial team has also achieved a significant milestone by selling all 28 boxes at the MKM Stadium for the season, a first in the club's history. Additionally, over 7,500 replica jerseys have been sold, with plans to introduce new merchandise from Castore.
Matchday Experience and Fan Engagement
The Bradford game stands out as the fourth-highest non-derby attendance at the MKM Stadium, with over 16,500 fans in attendance. Jones attributes this success to the positive energy around the club and team, which has been building since last season. The atmosphere on matchdays, particularly the opening home game, has had a profound impact on the players, encouraging them to perform at their best.
Looking Ahead: Growing the Club and Community
Jones emphasizes the importance of engaging new supporters and encouraging existing members to bring friends and family to games. The club has implemented strategies to boost attendance and create a vibrant atmosphere, recognizing that this can significantly enhance the players' performance. By focusing on community engagement and fan experience, Hull FC aims to establish itself as a winning club with the best atmosphere and fan base.
Controversy and Counterpoint
While Jones discusses the club's achievements, it's worth noting that the SMC agreement between Hull FC and another club has been a subject of debate. Some have questioned the nature of this agreement, particularly regarding ticket exchanges. However, Jones clarifies that the agreement does not involve ticket exchanges, and the focus remains on growing the club's membership and enhancing the fan experience.
Thought-Provoking Question for Readers
As the interview concludes, Jones invites readers to share their thoughts on the club's progress and future goals. Are you impressed with Hull FC's recent achievements? Do you have any concerns or suggestions for the club's growth? Share your opinions in the comments below and let's continue the conversation!
